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IDEA is known for their impeccable curation of books with a strong focus on fashion, photography, and arts. David Owen and Angela Hill, the brains behind the brand, hunt down the rarest and most limited edition of magazines and books.  A very niche collection that includes small print runs and obscure publications.  From their Dover Street Market home bases in New York and London, IDEA reigns as the source and dealer of inspiration to many of the biggest names in the worlds of photography, styling, writing and designing.